What user's want from mobile location-based advertising services Literature review

What user's want from mobile location-based advertising services - Literature review Example It is important for businesses to identify a customer in close proximity to their premises, hence offering them incentives that enable them to identify the selected shops. Tsai et al. (2009) concur with the fact that location awareness brings an interesting aspect to customers since the majority of their purchase decisions are usually made within stores. The finding is in line with the idea that location-based adverts address consumers at the point of purchase decisions while at the same time holding potential results for entrepreneurs. Moreover, there are possibilities of integrating personalised offers and advertisements within the applications (Mobile Marketing Association, 2011). However, this study reviews numerous studies and models that focus on detailed variables influencing consumers’ intention towards mobile location-based advertising services. According to Ickin et al., (2012) the introduction of smart phones with GPS receivers has made marketers to be vigilant on the use of technology. In this case, marketers utilise locations to target customers sending them messages on company location alongside products and services offered. Improvement in technology drives the capabilities of Location Based Advertising granting marketers opportunity of creating clever techniques of selling their brands to customers. However, consumers are trying to gain composure on the idea that advertisers are able to locate them, implementation of such services as Foursquare focuses on delivering large consumer base for band advertisers. On the other, hand Wac et al. (2011) assert that some of the new technology initiatives, business models alongside willingness of consumers to accept the technology make mobile location one of the important elements of marketing. The failure associated with many location initiatives results from most marketers ign oring the actual consumer wants. One of the most important considerations is ensuring that services utilizing

Maritime law Essay Example | Topics and Well Written Essays - 1750 words

Maritime law - Essay Example The law of maritime claims has been promoted along different routes in civil law administration. Vessels are recognised as objects of security rights in all nations. Despite this and the fact that maritime claims are of profound commercial significance, there is a high degree of international uncertainty in the subject of maritime claims and mortgages. There is a great difference among nations in the way they create and enforce maritime claims. It is for this reason that a standard list of maritime claims and an agreeable way of enforcing them was drafted by Comire Maritime International and adopted by the Brussels Diplomatic Conference. In 1926 in Brussels, the initial efforts were made to unify particular rules regarding maritime claims and mortgages. However, there were problems in the enforcement of the rules and this led to a review in 1952 in Brussels, undertaken by IMO and UNCTAD. The international convention on the arrest of ships was the combined efforts of the numerous conventions held earlier, especially the 1952 international convention, which aimed at unifying certain rules adopted by various countries in relation to arrest of sea going ships. At Geneva in March 1999, the new international convention on the arrest of ships as expressed in A/CONF.188/6 was adopted by the conference, after reviewing the 1952 arrest convention to address the identified deficiencies. As a result, the categories of maritime claim that could lead to arrest were altered, changing from 17 in 1952 convention to 22 in the 1999 convention. Not many countries have been able to approve the new convection, so it may apply in their countries., because some nations still feel dissatisfied by the new rule and its consequences it could cause in the nations. After Albania, which was the 10th country to ratify the new convention in March 2011, the new international convention came into forc e on 14th September 2011, and was to apply to any ship within the signatory state’s jurisdiction.3 The number of ratifying countries is still low and one would question the reason for the reluctance; it is worth noting that most of the powerful nations, such as the US, UK, and Japan have not attempted to approve it. However, by properly analyzing the 1999 arrest convention and its implications, there are both benefits and negative effects in the society. Effects of the New Convention 1. Liability for unjustified arrests or excessive security Following the inclusion of damages costs in the 1999 convention, which was not part of 1952 convention, the owners of the arrested ships are further protected by the legal terms in case of incurred loss, found to have been attributed to the claimant arrest directive. According to Article 6 of A/CONF.188/6, the court could impose upon the claimant the obligation to provide certain security, upon such terms as could be determined in court f or any loss the defendant acquires from the unjustified/wrongful arrest, or demanded excessive security in which the claimant may be found liable.4 With this part of the law, there are chances that the shipping industry may view the article differently. ‘The states with flags of convenience and states with large fleets could try to limit the cases where arrest may be made and thus ratify the 1999 convention, whereas states having a dominant trading economy might request security for what could happen to their cargo and their contracts of carriage vital for import and export.’5 While some countries could limit the cases of arrest within their jurisdiction for fear of defendants claim for damage, others could increase chances of security claim for their benefit. This move extends to cause more costs in solving for the cases that will occur in future, due to broadened scope of arrests considering that no party so desires to spend their

College Goals Essay Example for Free

College Goals Essay Attending college is the first step to a better future. Throughout life there will be many goals to accomplish but some of the most important goals to accomplish will be during the time you are in college. My first goal is to pass every class this semester. After completing this goal my next goal to complete will be to graduate from Hudson County Community College with an Associate’s Degree in Liberal Arts. Finally my last goal to complete is to further my education and get the job I want. Passing every class this semester will help me feel positive and confident about my future and future goals. In order to complete this goal I will have to attend every class and be on time. By missing one class I will miss out on a lot of work and may not be able to catch up. I will have to finish every assignment on time because if I write the best essay I could possibly write but hand it in late, my grade will drop dramatically. Finally I will have to ask for help if I need it. Even though it is my first semester of college and I do not know what to expect, asking for help is easy and can help improve my college experience. To be able to obtain my Associate’s Degree in Liberal Arts by August 2015 I will have to work harder than I ever have. I will have to be sure to complete all my assignments and be sure to attend all my classes. I will have to put school first in life and avoid activities that will have a negative impact on my education. Prior to achieving this goal I also want to choose the career I want so I can know what direction my life is going. My final long-term college goal is to go on to obtain my Bachelor’s Degree and possibly my Master’s Degree, depending on the career I choose. I have not chosen the career I want yet but I want to have the best education possible to qualify me for the job. To be able to obtain the best education possible I want to keep my grade point average high and be able to attend a good university. I have not really thought about all the details since I have not chosen a career yet but I am going to better my education as much as I possibly can. After completing all my education I will have the job I want and be happy and financially stable. In conclusion, my college goals are some of the most important in my life because they greatly help shape my future. By passing all my classes this semester I will have the confidence to continue my education and do well. By obtaining my Associate’s Degree I will be able to go on and obtain my Bachelor’s and possibly Master’s Degrees. And finally when I finish completing all my education I will be able to get the career I want and be happy with my life. My entire future depends on the choices I make in college.

Good Use - How to Use the Language Properly :: Teaching Writing Education Essays

Good Use - How to Use the Language Properly What is good use? It can be a number of things for different people. The English professor has a entirely different definition of good use than the mathematician or the businessman. The problem arises how does the ordinary person know what is good use and what is not. What is the meaning of good use, the noun and verb agreeing or is it something more than that? One can read excerpts from old authors on their thoughts and beliefs, but do these thoughts and beliefs withstand the test of time. I would like to touch on a few of these authors and reflect my own thoughts. I would like to start the trek through history with John F. Genung. Genung thought that good use had a standard which every writer should follow. The standard is only one word. The word is "PURITY." As Genung states "the writer must see to it he keeps the mother tongue unsullied." The use of one word to describe "good writing" is crazy. It takes more than just 'PURITY' to have good writing, sure it may help, but there has to be more to it than just that one thing. My reasoning for this is there would not be tons of textbooks if "good use" were that simple. I know in grade school or even high school, students are taught how to use the language correctly. If all it took to have "good writing" was purity in our writing, then how would we know if it was good usage or not. Genung expressed that the mother tongue must be kept unsullied, that can not happen with new words being added to the language. New word of thought of and used in our language all the time, and they are used in good wri ting. This is the point that I disagree with Genung. The word "unsullied" in his article is rarely used in society today, does he have bad usage because it is no longer pure to the mother tongue? I don't think so. I read the article "Justin's links to the underground" it was written by a man who works at MIT. To be honest, I really don't recall what the article was about. This is for good reason, the article was cleverly crafted. There was no capitalization in the article, the lower case "i" had me, all I wanted to do is go and correct his paper because it was very irritating to me.

How Do Men View Women

How Do Men View Women There are different variables that play into why women are viewed as objects. In today’s society media plays a role on how men view women. As one can see on television commercials and magazines, this adds to why men view women as sexual objects. Although all women are not the same and are individually different, the question remains how should a man look at a woman? In the passage, Looking at Women written by Scott Russell Sanders, he uses different examples to demonstrate the connection between how women present themselves and how they are viewed by men.The following rhetorical strategies are being used by Sanders to make his argument: begging the question, causal relationship, and backing. Sanders uses begging the question when he describes his first sexually attracting experience at the age of eleven. Him and his friend Norman sat in their car as the young girl with the pink shorts walks by. He tried to understand how the young girl had the ability to make him feel the way he did. He states, â€Å"I sank into the seat, and tried to figure out what power had sprung from that sashaying girl to zap me in the belly† (180).Did the young girls dressing in reveling clothes and walking around presenting her self the way she did cause him to shift from one world to the next? The passage mentions that the girl left very little to the imagination as her pink halter bared her stomach. Sanders also demonstrates begging the question in his passage when he goes into depth explaining his first encounter with a naked woman through photographs. He explained as he entered college his roommate hanged photos of playboy magazines. Further he describes that he would dwell over the poster and ask himself why did he see them as objects and not human beings.As mention before this contributes to why woman are viewed as sexual objects. The second rhetorical strategy used by Sanders is casual relationship. He explains how he invented mythical lives fo r the woman in the playboy photos. Further he adds how he has put woman in just another category of objects for sale along side sports car and liquor. Nonetheless, he felt that the women in the photos humanity were reduced. He elaborates on how this effected on how he viewed women as he mentions, â€Å"How did it affect my way of seeing ther woman, those who would never dream lying nude on a fake tiger rug before the million- faceted eye of a camera† (182). Sander feels that through pornography that respect for woman has been lost. Sadly women are no longer seen as human beings with goals and a life of their own, but rather as objects. As Sanders describes, â€Å"woman in the photo would become merely another category for sale† (182). Casual relationship is demonstrated by the way men view woman due to how they are presented. As Sanders explains in the passage whatever the women’s motives, these women had chosen to put themselves on display.Lastly the author dem onstrates backing by using other sources in his passage to substantiate his argument and make his point. Sander states, â€Å"While he was president, Jimmy Carter raised a brouhaha by confessing in a playboy interview . . . that he occasionally felt lust in his heart for woman† (183). Sanders used numerous backing when talking about men lusting over women. He emphasizes that media causes men to focus on women’s sexuality. Sanders also used American poet and physician Carlos Williams to further elaborate on backing. Williams admits, â€Å"I am extremely sexual in my desires . . . A man does with it what his mind directs† (183).Sanders explained how William has spoken for men and how they think. The author also demonstrates how writers did not have respect for women, as Simone de Beauvoir clarified in his novel, The Second Sex, refusing to show the good in women; but rather focus on women’s sexuality. Beauvoir states, â€Å"She arouses in him in submissive ly making herself a thing† (184). Sander further explains that women dress themselves as dolls, and he doubts that men are entirely to blame for the women turning into sexual dolls. The author is explaining that not only men are to blame for women being viewed as sexual objects.Yet, women add to this view by how they present themselves through the media. In the beginning of Looking at Women Sanders tell a story of seeing a young girl walking down the street. That was the beginning of his never-ending battle, for trying to see women for what they are human beings and not objects. He sums up why he thinks men degrade women, and how men should look at women. Throughout his passage he uses the above rhetorical strategies to persuade his audience in his argument. Works cited Sanders, Scott R. The Norton Reader: An Anthology of Nonfiction. 13th ed. New York: W. W. Norton &, 2012. Print

The As A System Of Government That Impacts The Values And...

Every society has a system of government that impacts the values and interpersonal relationships of its citizens. This can be founded on either religious or philosophical doctrine. A few famous examples are Christianity in the Western world, and Confucianism in the East. The latter transcends religion, for Confucius teachings influence daily interaction between people on every level of society. More significantly, it demands a hierarchy within families that centers on expressing respect for the male head of house. In order to better understand the role Confucianism plays in eastern society, it is crucial to examine its history and core values. Originating in China between the years 551 and 479 BC, Confucianism grew under the influence of Kong Qiu, who focused his teachings on filial piety (loyalty to the family) and respect to elders or those of higher station. This meant that children would respect their parents (namely their father), a wife would respect her husband, and adults wou ld support their parents in their old age. There are five relationships that Confucius emphasized as the most central. They included: father-son, emperor-subject, husband-wife, young-old, and friend-friend. It is noticeable that three out of five can be included or is exclusive to the family dynamic. Filial piety not only meant giving respect to elders and family, but it also implied a sacrifice of self. To do what was best for the family and to think as a unit rather than anShow MoreRelatedNew Changes Of Chinese Interpersonal Relationship From A Modern Chinese Nation State? Essay1492 Words   |  6 Pagesglobalization have brought dramatic social, economic, political and cultural impact on every aspects of Chinese society. However, does this mean there’s a totally new way for Chinese people to relate to one another in modern Chinese nation-state? To answer this question, a rethinking of Fei’s theory in his book from the soil the foundations of Chinese society is need ed. As a key word to understand the traditional Chinese relationship, the â€Å"mode of differential association† summarizes three characters ofRead MorePolitics Is More Difficult Than Physics1568 Words   |  7 Pageswhat is politics. Throughout the history of politics, theorists and practitioners have come up with multiple, sometimes contradictory, sometimes overlapping definitions of what politics involves. In a narrow conventional sense, politics is what governments do. At the other side of the spectrum, a much broader definition of politics describes politics as a social activity. There are many other definitions that fall at many different points of the spectrum. Politics can often be defined so broadly thatRead MoreCode Of Ethics And The Workplace1157 Words   |  5 Pagesimproved employee behavior, which is a huge part of culture for a standard company. 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The Problem Of Community College Students - 731 Words

I, like many new LaGuardia students, would walk around campus with my head down in disappointment with myself. Every time somebody asked where I went to school I would cringe and respond softly â€Å"LaGuardia Community College† and would get a response like â€Å"oh that’s good† as if to spare my feelings. Unfortunately, LaGuardia like many other community colleges nationwide have a negative connotation associated with them because they are the institutions that accept those students that did not make it to other private or public universities. Or those students that were hit the hardest with life. It would be wrong to not point out the socioeconomic disparity of those who attend schools like LaGuardia where 61.8% of students who live with their families have a family income of under $25,000 a year. I fall under this demographic and am also an underrepresented minority as a Latino of Colombian background. This is the story of how I let my curiosity lead me to su ccess and how I let go of the misconception that community college students were unable to achieve. When I enrolled in LaGuardia I was 2 years removed from high school and had no clear academic direction. I signed up for one of the first semester cluster courses that were centered around a topic that I found genuinely interesting called â€Å" Globalization: You and The World.† That was my first great decision because I was met with an abundance of great professors and peers. The cluster course catalyzes peer to peerShow MoreRelatedCollege LGBT Students Discrimination in Employment, Education and Community: Problems and Possible Solutions2588 Words   |  11 Pagesï » ¿College LGBT Students Discrimination in Employment, Education and Community: Problems and Possible Solutions Alcantara, Ma. 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In addition, 46 percent of high school students reported currently using an addictive substance, and approximately 12 percent of high school students were discovered to meet the clinical diagnosis criteria